Abstract
Under In light of our era, the issue of organizational performance is considered the conclusion that organizations seek to maximize. And to confirm this, the current study focused on developing an integrated research framework to study strategic vigilance in the sense of insight into the organizational future. As each institution seeks to achieve a distinguished organizational performance and reputation, and there is no doubt that this requires a depth of vision and strong commitment on the part of senior management to the applications of strategic management. The study focused on crystallizing the meaning of strategic vigilance and organizational reputation (applied research of the Iraqi Rafidain Bank - the main branch in the capital, Baghdad) This is to measure the impact of strategic vigilance practices on the bank’s reputation and competitiveness in the Iraqi banking market.
The study resulted in a state of depth of alertness and the resulting reputation, which confirms the high positive trends on the part of the bank's clients. Perhaps this study will be a modest contribution towards strengthening this concept and paving the way for other researchers to delve into its field. Through the recommendations and conclusions recommended achieving the goals and objectives of the organization.
Keywords: reputation of the organization, strategic alertness