cover

Journal of Human Development and Education for Specialized Research

About the Journal :

The Journal of Human Development and Education for Specialized Research is an academic journal issued by the Malaysian Institute of Science and Development. The aim of this journal is to disseminate serious studies based on theoretical and field research, and to promote multidisciplinary studies in human development, management and education for specialized research and become a leading journal in human development and education in the world. The Journal also aims at publishing theoretical and applied researches in the fields of human development and education for specialized research such as human resources management, business administration, communication sciences, development studies, economic sciences, education sciences, history, industrial relations, media sciences, psychology, Public administration, religious studies and others.



MEASURING THE TENDENCY OF CLIENTS TOWARDS THE E-SERVICES PROVIDED BY THE COMMERCIAL BANKS " FIELD STUDY FOR JUMHOURIA BANK AND SAHARA BANK – BNP PARIBAS GROUP IN TRIPOLI"


This research deals with the impact of e-services commercial banks provide on the tendency of clients beneficiary from these services. The research aims to recognize the nature of the psychological attitudes clients beneficiary from e-services have, and the impact of it on their attitude towards such services and commercial banks subject matter, whereas this research is based on the survey descriptive approach that brings description and analysis of primary data together, and which were collected by a special prepared survey, distributed across appropriate sample of ( 100 ) individual client from those Libyan society clients in Tripoli. The analysis process of the research primary data concluded a number of the most important following results :
1 – There is a decrease in the level of clients tendency towards the quality of the e-services provided to them by the commercial banks.
2 - There is no statistically significant effect of the demographic variables such as ( Gender, Age, Qualification, Monthly Income Value, Type of Account and type of service provided ) on the level of clients tendency towards the quality of the e-services provided to them by the commercial banks, while there is a statistically significant effect of the current occupation and the duration of dealing with the bank.
Keywords : Tendency – Clients – E-Services