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- "the contribution of women in charitable work through the principles of al-mu'ayyad al-shirazi (914 ah): a study of issues and models
- islamic banking: concept, factors becoming and background development in russia
- the financial and administrative system of the sanusi zawiyas and its impact on the success and rapid spread of the sanusi movement
- regulating profit: comparative analysis between moroccan banking law and the role of the sharia supervisory committee for participatory finance
- the impact of applying the requirements of total quality management on the performance of the organization
- the financial and administrative system of the sanusi zawiyas and its impact on the success and rapid spread of the sanusi movement
- the contribution of women in charitable work through the principles of al-mu'ayyad al-shirazi (914 ah): a study of issues and models"
- regulating profit: comparative analysis between moroccan banking law and the role of the sharia supervisory committee for participatory finance
- the impact of applying the requirements of total quality management on the performance of the organization
- islamic banking: concept, factors becoming and background development in russia
- critical analysis report on utilizing drama in teaching to enhance creative thinking skills for school students
- the maintain of training by the cadi ayyad university during the pandemic lockdown: a techno-pedagogical co-construction
- the sanusi endowment and its contributions to the scientific and military fields in libya (1843 - 1969)
- the principle of universal goodwill, and its impact on the development of humanity and civilization construction.
- the effectiveness of a religious counseling psychological program to develop academic achievement motivation among female secondary school students
- golf tourism between water deficit and economic impact case of the southeastern suburb of marrakech
- the role of charitable work in alleviating unemployment and poverty
- endowment mudarabah sukuk and the social responsibility of islamic banks
- the role of the educational counselor in raising the level of family awareness to protect children from the risks resulting from the indiscriminate and unsafe use of the internet in north hebron
- the degree of educational leaders employing digital media in school leadership a survey of school principals in the ramtha district
- the degree of educational leaders employing digital media in school leadership a survey of school principals in the ramtha district
- a pragmatic analysis of speech acts in dryden's ''the medal and absalom and achitophel: a comparative study
- a literature review “setting the agenda function in media”
- the role of educational institutions in enhancing intellectual security among young people theoretical study
- philanthropy and wealth distribution an authentic approach to islamic economic thought
- green marketing and its role in the business of institutions (a field study in the anbar governorate health directorate)
- contribution of asmr (autonomous sensory meridian response) phenomenon to the development of communication sciences: analysis of communication practices and digital social interactions
- insights of divine wisdom in philanthropic investments
- charitable work during the era of the modern moroccan alawite state
- the reality of philanthropy in the gcc states: a scoping study
- systematic thinking and its role in the intellectual development of the individual
- considering the outcome and its relation with the charitable work in prophetic sunnah
- the effectiveness of reading counselling in improving the level of psychological adjustment among secondary school students.
- the impact using virtual training on job competencies in ministry of education in sultanate of oman
- an overview of regulation policies for refugees in malaysia and the selected european countries: current situation and future consideration
- وضعية إنجاز مشروع
- teachers’ perception about the teaching of english at the institutes of vocational training in algeria
- essessment of the quality level of educational television programs in light of quarantine from the point of view of successful students in the baccalaureate
- the impact of artificial intelligence applications in developing the human capital of administrative leaders in the ministry of education in the sultanate of oman from their point of view
- the role of investment planning in higher education in achieving economic growth in iraq from 2003-2020
- shoulder and lower back pain caused by the weight of the school bag among primary school children in algeria
- a comparative analysis of the assimilatory consonantal processes at word edges in tripolitanian libyan arabic and english as a foreign language
- internet addiction among a' sharqiyah university students during the distance learning in the light of some variables
- the development of the curricula and tools of teaching arabic to non-native speakers
- e. learning a mechanism to ensure quality in higher education - the algerian experience as a model –
- the effectiveness of synchronous training in providing teachers aweb design skillsbased on information technology teacherspoint of view in al batinah north governorate in oman
- the iraqi experience in blended accounting education and its role in achieving sustainable development
- the benefits of local and international innovation to stimulate investments supporting sustainable development in iraq
- treatment of early-stage bed-sores by using olive oil & natural honey
- teachers' opinions and attitudes toward the policy of integrating students’ with learning disabilities in regular schools: a meta-analysis study
- advantages disadvantages and alternatives of presentation practice production (p-p-p) model of teaching grammar
- the effectiveness of a new treatment program based on the ablls-r in the development of the oral linguistic skills for children who suffers from autism spectrum disorder
- test the explaining hypotheses of behavior of commercial banks in the iraqi economy (2006-2020)
- he risk of bank loan during the corona pandemic in algeria
- creativity in providing banking services and its role in achieving customer delight
- the uses of public relation workers face book as a marketing tool and its relation in improving the mental image for the palestinian universities
- understanding voyeurism desorder by studying psychosocial compatibility (social interaction and personality traits) -adolescent case study
- the effect of using educational technology (video conferences) in educational supervision practices on improving the performance of educational supervisors in the sultanate of oman
- the effectiveness of digital transformation using cloud computing in developing the attitudes of ministry of education employees in the sultanate of oman towards the use of its applications
- towards an integrated understanding of customer engagement with the brand: a postmodern marketing perspective applied research on brands of mobile phones in iraq
- the role of islamic banks in financing smes with venture capital" a proposed financing model
- funding scientific research in arab countries and the obstacles they face
- green analytical chemistry
- a proposed strategy for the globalization of scientific research in light of the social responsibility of libyan universities
- the impact of the use of technology and communication among children during the corona pandemic from the point of view of the family
- statistical significance in educational and psychological studies: a systematic review of educational literature in the arab world
- the organization performance in oman educational institutions: pillars and determinates
- the monopoly of the mamluks, the trade of karms and its economic and political repercussions
- the impact of knowledge management for administrative leaders on the development of human capital in the ministry of education in the sultanate of oman from their point of view
- a comparative study between arabic and english in terms of their origin and history, structural power and influence on the daily life and the future
- investigating the role of using riddles games in learning english language vocabulary at iraqi efl primary school learners
- digitalisation in accelerating algeria' s transformation into a digital country during the corona crisis
- development of administrative performance in light of electronic management
- transition strategies from traditional management to electronic management in crisis (covid 19 crisis)
- scientific research in saudi universities as a mechanism to achieve the goals of sustainable development in light of the kingdom's vision 2030
- the issues of using the electronic education during teaching the online arabic language and methods for solving them
- the reality of the palestinian economy in light of the corona pandemic - the tourism sector as a model
- the role of strategic leadership in the ministry of education in the state of kuwait during the corona crisis and its relationship to teachers' performance from their point of view
- self-awareness and its relationship to aesthetic for preparatory school students
- the effect of management information systems on the efficiency of administrative performance during the period 2013-2019
- attitudes of faculty members at the college of education at jazan university towards school counselling services for school students in public education in jazan region
- the devastating effects of the corona pandemic on health and public finances (malaysia as a model)
- challenges of educational planning considering the corona pandemic
- the effectiveness of a proposed observation card in revealing some critical thinking skills of students of the basic education stage in khartoum state
- the impact of strategic planning quality on the performance of companies:applied study on albedi investment group and national company of electricity from 10th january to 10th may 2020
- the importance of scientific research proposals in seminars and conferences to eliminate global epidemics
- job satisfaction among primary school teachers in south sharqiyah, sultanate of oman
- recruitment of male and female teachers for virtual classes in saudi education during the corona pandemic: a new horizon, major challenges, policies and solutions.
- public policy analysis in view of new historical institutionalism and cognitiveapproach
- digital education and it need between sharia rooting and the compulsions of reality
- the role of the radio reporter in promoting health awareness to reduce the risks of the corona virus pandemic in sudan (sudanese radio correspondents as an example)
- teaching french as a second language to algerian high school pupils by using wikispace tool
- the importance and rolle of the constructive evalution strategy intudarousing motivations of the students
- corona crisis and social changes
- impact of information and communication technology ict on teaching and learning practices upm as a case study
- the negative impact of some video games
- barriers and attitudes, of medical teaching staff ,doctors and students toward scientific research at benghazi university libya
- convictions of student teacher of teaching profession. faculty of education - university of bahri, sudan
- digital learning between teaching methods and strategies
- virtual currency risk with reference to bitcoin
- educational curricula and sustainable development in light of oman 2040 vision
- the impact of strategic vigilance on achieving organizational reputation
- the effect of using smart screens in developing the skills of the twenty-first century among ninth grade students in sultanate of oman.
- the relationship between mental toughness and strategies for coping with stress, among civil protection officers in tiaret.
- obstacles to developing future thinking skills for high school students from the point of view of history course teachers in the kingdom of saudi arabia
- institutional culture and its impact on managing change in selected institutions in the sultanate of oman
- professional and craft organizations and their economic and social role in the arab islamic society, from the third century ah to the sixth century ah.
- corona pandemic and human valuesand its relationship to human development
- transformational leadership practice by leaders, their personality and the effect on the work and employees’ performance at the ministry of education in the sultanate of oman
- the effect of middle management participation in decision making process on the job satisfaction in the ministry of education in sultanate of oman
- the hammer of reality and the anvil of modernity (distance education between)
- the digitalization of arabic language and its impact on the knowledge economy
- arabic as a viable tool for deepening western oriented knowledge: reading into the works of teachers of arabic in conventional universities, south-west, nigeria
- quality assurance institutionalization management:research project in the higher education viaguidelines for young researchers
- the impact of cloud computing on the quality of e- learning at tabuk university
- trends faculty members at the university of tabuk towards the use of learning management system blackboard
- “the reality of using smart board technology in islamic science institutes in oman “
- the administrative communication in government schools in al batinah north region in oman and its relationship with electronic management from based on administrative staff perspectives
- knowledge-based economics skills in cambridge mathematics curriculum in grade seven and eight from the point of view of educational supervisors in sultanate of oman
- training and developing human resources as a tool to construct the intellectual capital in the sudanese banks, a case study omdurman national bank from 2015 to 2018
- the advantages of e-learning and its prospects in the moroccan public school
- islamic military alliance to combat terrorism from the perspective of other military alliances a comparative descriptive study
- modern management of credit risk in banks banks according to international standards "basel 02" a field study on banks operating in algeria
- has strategic leadership matters on quality management practices: an insight from egyptian public universities.
- the impact of artificial intelligence applications in developing the human capital of administrative leaders in the ministry of education in the sultanate of oman from their point of view
- citizenship between western reality and the islamic vision
- cultural dimensions of management and constraints of applying transferred (hrm) practices in developing countries
- education quality of active and creative in institutions university education the causes and results
- the efficacy of a proposed training program to develop future thinking skills through interactive strategies to develop them among female teachers of elementary education in the kingdom of saudi arabia
- pluralism, diversity and coexistence in bahrain
- social status and its relationship with self-esteem and achievement of students in the final sections
- the degree of compatibility between the statistical significance and the practical significance indicators in the statistical tests in the master's theses at omani universities
- employment of the family pattern for the fourth-year student, the average (adolescence) with the highest average and lowest overall. (clinical study: presenting two cases as a model)
- regulatory transparency and its role in administrative reform through information technology (applied study of the iraqi ministry of education)
- the impact of education in the fight against terrorism- saudi arabia and malaysia as a model
- full – journal
- the efforts of digital public relations inmanaging the mental image of the tourismsector and its reflection on the cultural and cognitive awareness of the jordanian public
- the training process in accordance with the scientific methodology
- measuring the tendency of clients towards the e-services provided by the commercial banks " field study for jumhouria bank and sahara bank – bnp paribas group in tripoli"
- tools of civilized action to activate the arab-islamic heritage
- the impact of strategic planning on the quality of school performance in basic education schools in the sultanate of oman
- the effect of strategic agility in organizational effectiveness (an empirical study on a sample of industrial companies in oman)
- the importance and quality of resources humanity in the knowledge economy
- the effect of salmonella species on canned and fresh food
- the role of psychological counseling in renunciation
- human resources and their role in building societies
- the training and its role in the development of human resources in societies
- complementary exercises in a complex vehicle in the development of the accuracy of the front and back of the players of the table
- levels of health behavior in patients with diabetes
- the morphological evaluation of the football players of some of the clubs of the east of algeria first and second degree professional
- city designations, historical significance and topoophilia: basra cities and districts as a model
- the quality the work life and its relation to positive thinking (a field study of employees in youth and sport institutions in wilaya of ouargla)
- human resource management policies and organizational performance: obstacles and challenges in jordanian companies
- full-journal
- the knowledge economy and its role in achieving the economic development of the gcc countries with reference to the experiences of south korea, finland, singapore and malaysia
- the awarness of teaching staff at the university of holy quran and islamic sciences of the importance of the quality of scientific research criteria
- full – journal
- the reality and indicators of the evolution of the performance of the manufacturing sector in the kingdom of saudi arabia and the challenges it faces
- the concept of verb research among high school teachers in general and sciences in makkah and its role in improving their professional and innovative practices
- landmarks of prophetic education in the civil era
- the malaysian social media and the spread of wasatiyyah: the reality and the perspective
- obstacles to applying quality and distinction in the general education stages in the eastern province, saudi arabia
- sustainable development in algeria, reading in dimensions and indicators
- tablet learning, full survey of previous research references
- circular economy & the future of business organizations
- the effects of development and innovation in educational achievement outcomes
- full – journal
- contribution of scholars of department of arabic language, bayero university, kano to the development of arabic language in nigeria
- factors affecting staff loyalty in the royal embassy of saudi arabia in kuala lumpur
- obstacles to the study of identifying training needs from the point of view of trainers and trainers and methods of treatment
- the impact of organizational culture and functional empowerment upon staff performance in arab schools in malaysia: research plan
- the role of human resources development and training as an input to improve the sustainable performance of the enterprise
- the role of volunteer work in social solidarity at the urban society in sudan and civil society organization in al jareef area and the the west of souba in khartoum.
- the role of human resources management in improving performance in organizations. as a field study; the research has been taken the arabian gulf for oil in libya
- effect of electronic games in the behavior of the sudanese child – a survey of a sample of parents in khartoum state for the year 2018
- the role of the design idea on signing the effectiveness in architectural projects
- means and mechanisms of access to wisdom
- measurement criteria and evaluation of the knowledge economy and its role in activating the process of economic development
- the role of management leadership in the management of cultural diversity and its relation to organizational conflict.analytical study
- the manifestations of the myth in modern monetary studies
- spiritual songs and their role in the success of organizational formation processes within the organization a case study of a sample of newly appointed teachers and teachers on the staff of the general directorate of babel education
- referral and its relationship to understanding the text
- the impact of applying occupational safety and health systems on employees’ performance
- supply chain management and practices of firm performance: a review paper
- full – journal
- means and mechanisms applications of the age of wisdom in business management.
- theory of consumer behavior in the holy quran and sunnah
- requirements for the application of tqm in public hospitals
- towards a functional approach in the development of community responsibility – tlemcen university
- developing mechanisms and legal systems to combat cyber-crime
- legal obstacles facing foreign investment in iraq and ways to address them – legal analytical study
- the islamic model in counseling and psychological therapy
- the impact of factors of job satisfaction to date production plants in saudi arabia – riyadh regi
- the effect of bonds and treasury remittances in the economic
- intellectual capital in the arab organizations and its role in the development of performance
- the transport sector in saudi arabia and its importance in achieving economic development: a study on challenges and solutions for the period 2005-2015
- modern strategies for human resources development
- determinants of sovereign credit rating (credit worthiness) in iraq
- the role of continuing education units in sudanese universities for sustainable development
- e – governance and its role in enhancing the role and position of human resources in the algerian institution: – a study of mobilis telecom
- the system of internal control in libyan banks and their relation to financial corruption in documentary credits
- the role of continuous education units in sudanese universities for sustainable development
- the impact of job satisfaction on the creative behavior of workers in commercial banks
- a proposal for the development of youth awareness of online self-employment – a study from the perspective of general practice in social work
- the effect of separation between financial and real economy on accounting disclosure
- the importance of education in human development
- the prospects of the special allocation accounts between the efficiency and the limited management of public projects within the modern structure of public finance – the case study of algeria
- the barriers that face the extracurricular students’ activities, in buraidah national colleges, saudi arabia
- the impact of culture on perceived quality of service and customer satisfaction in libyan commercial banks
- the role of networks in access to sources of finance: small and medium-sized projects in libya
- the dimensions of citizenship: cognitive, behavioral and emotional among university students, and the citizenship time orientation
- human resources development in a knowledge-based economy
- decision support systems between principles and foundations
- the contribution of information systems to the decision making process – analytical study
- the role of religious culture in how to implement tqm within the libyan ministry of oil
- the importance of field research for higher islamic studies in the service and development of society
- defining the administrative skills of the administrative leaderships in the libyan commercial banks: a field study
- the cultural diversity of change agents and its impact on the success of change management. an applied study on the telecommunications sector in the sultanate of oman
- human development and citizenship values
- challenges and obstacles in the development of higher education, scientific research and modern methods and techniques and good solutions
- the process of transformation leadership in the development of civilized mechanisms
- the reality of commitment to social responsibility standards for foreign companies in the receiving stats
- an attempt to map human development in algeria in the footsteps of the malaysian experience
- training process: challenges and success factors
- the role of peaceful settlement of international conflicts in human development
- the impact of electronic management on the performance of the office of libyan student affairs in malaysia
- a proposed program to prepare the trainer in special education in light of the training needs
- emotional intelligence from an islamic perspective and its role in human development
Journal of Human Development and Education for Specialized Research
About the Journal :
The Journal of Human Development and Education for Specialized Research is an academic journal issued by the Malaysian Institute of Science and Development. The aim of this journal is to disseminate serious studies based on theoretical and field research, and to promote multidisciplinary studies in human development, management and education for specialized research and become a leading journal in human development and education in the world. The Journal also aims at publishing theoretical and applied researches in the fields of human development and education for specialized research such as human resources management, business administration, communication sciences, development studies, economic sciences, education sciences, history, industrial relations, media sciences, psychology, Public administration, religious studies and others.
TOWARDS AN INTEGRATED UNDERSTANDING OF CUSTOMER ENGAGEMENT WITH THE BRAND: A POSTMODERN MARKETING PERSPECTIVE APPLIED RESEARCH ON BRANDS OF MOBILE PHONES IN IRAQ
Abstract
The study attempts to reveal the effects and determinants of customer engagement with brands associated with mobile phones. The current study explores the level of influence of customer engagement, engagement, and self-expression through the brand on the dimensions of customer engagement (cognitive processing, emotion, activation) and brand loyalty. A sample of the customers of the most famous brands in the Iraqi market was selected, numbering (330) customers. The form was distributed through social media. The results show that affection and activation positively affect brand loyalty. Surprisingly, cognitive processing negatively impacts brand loyalty, while engagement (as opposed to customer engagement and brand self-expression) has a direct positive impact on brand loyalty.
Keywords: customer brand engagement, customer engagement, self-expression brand, customer loyalty
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